Business Intelligence Case Study (pg 3)
Alpha Clothing
The benefits to Alpha Clothing are:
Speed- The results are available instantly. As soon as a customer fills out the survey, Jane can access the data. And also...
No data entry required. The data is entered straight into a database when the customer submits his or her responses- so there's no need to spend time entering it manually.
No waste- Alpha can stop sending out reply-paid envelopes that don't get used.
Image- Mail surveys are commonplace. By going online, Alpha comes across as innovative and proactive in seeking customer feedback.
