Academic Research Case Study (pg 3)
Adam Smith
Below is a comparison of the costs involved with doing Adam's research as described above, and assuming a 40% response rate. Note that this assumes Adam elected to contact respondents by letter. He could have chosen to do this by email, which would have removed the need for printing letters, and buying envelopes and stamps at all. In this case, the total cost of his survey would have been only $250, irrespective of the number of requests .

Mail Survey

Online Survey      

Number of requests 1000 1000
Initial request letters $100 $100
Stamps and Envelopes $500 $500
Copies of Survey $500 0
Reply-paid envelopes $500 0
Online hosting cost 0 $250
Total Costs $1600 $850
Time to input data 25 hours ZERO


Click here to view Adam's online survey.
Click here to view Adam's online admin page.