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Academic Research Case Study (pg 3)
Adam Smith
Below is a comparison of the costs involved with doing Adam's research as
described above, and assuming a 40% response rate. Note that this assumes Adam
elected to contact respondents by letter. He could have chosen to do this by
email, which would have removed the need for printing letters, and buying
envelopes and stamps at all. In this case, the total
cost of his survey would have been only $250, irrespective of the
number of requests .
|
Mail Survey |
Online Survey
|
| Number
of requests |
1000 |
1000 |
| Initial
request letters |
$100 |
$100 |
| Stamps
and Envelopes |
$500 |
$500 |
| Copies
of Survey |
$500 |
0 |
| Reply-paid
envelopes |
$500 |
0 |
| Online
hosting cost |
0 |
$250 |
| Total
Costs |
$1600 |
$850 |
| Time
to input data |
25
hours |
ZERO |
Click here to view Adam's online survey.
Click here to view Adam's online admin page.
 
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