Academic Research Case Study (pg 2)
Adam Smith
Some of the benefits to Adam were:
  • Since results are sent in through the Internet, there is no need to send copies of his survey and reply-paid envelopes to everybody in his sample frame. While he still sent each person a letter, his per-respondent costs were greatly reduced, from $1.60 per person, to $0.80 (see cost comparison).
  • Adam took advantage of the lower per-respondent costs buy doubling the number of requests he sent out, which gave him twice as many responses (assuming a standard response-rate). His total costs were still lower than they'd have been with a mail survey, but by having twice as much data, his sample standard-deviation was greatly reduced. This enabled much greater precision in his data analysis.
  • Because all data is viewable through the Informis website, Adam could check anytime to monitor the responses as they came in. 
  • Since he could import his data directly from the Informis website into SPSS (his favourite data analysis program), he didn't have to spend hours transcribing the surveys, entering his data into the computer. This saved him a solid week of data-entry.
  • Less waste. The average response rate for a mail survey is 40%. That means 600 of the 1000 reply-paid envelopes he would have to have sent out with his surveys would never have been used- why waste $300?