Academic Research Case Study (pg 1)
Adam Smith is a student at Auckland University, doing research on trade
credit terms for a Master of Commerce degree. He has decided to use a survey to
collect information from 1000 businesses around New Zealand, which will provide
empirical evidence in support of his thesis.
Adam's chief concerns are time and money. He
needs to gain access to as many people as possible in a short amount of time,
and within the limits of his (meagre) financial resources. Given these concerns,
he opted to do his survey online.